Privacy Policy

Last updated: October 31, 2026

This Privacy Policy explains how Becca Powers® and The AND Brand™ ("we," "us," or "our") collect, use, share, and protect your personal information. It applies when you visit https://beccapowers.com or https://go.beccapowers.com, including their pages, forms, calendars, videos, and blog (together, the "Site"), and when you:

• book a call;
• download a resource;
• take the free Radiant Values Assessment;
• buy a program;
• upload photos for a vision board; or
• otherwise connect with us online.

We wrote this in plain English. If anything is unclear, email us at [email protected].

1. Who we are

The Site is operated by Becca Powers® under the name The AND Brand™. You can reach us by email at [email protected] or by phone or text at 844.491.6090.

For visitors in the European Union (EU) and the United Kingdom (UK), we are the "controller" of your personal information.

2. Information we collect

Information you give us

• Contact details: your name, email address, and phone number when you fill out a form or book a call.
• Booking details: the call you choose (for example, a Keynote Discovery Call, an AND Brand™ Alignment Call, or an audit session), the date and time, and any answers you give on the booking form.
• Speaking inquiries: your organization, event details, dates, and anything else you share on a speaking inquiry form.
• Radiant Values Assessment: your name, email address, the eight values you pick, and your results. See Section 4.
• Resource opt-ins: your name and email address when you request a resource such as the speaker kit.
• Client information: if you buy an audit, course, program, or advisory service, the intake answers, assessment results, birth date, and session information you share with us, and photos you upload for your audit or vision board. See Section 5.
• Purchase details: your name, email address, billing details, and what you bought. Card payments are handled by Stripe. We do not receive or store your full card number.
• Book shipping: if you buy books from us or a program includes a book, your name, shipping address, phone number (used only for delivery), and, if needed, your email address go to Porchlight so it can ship your books.
• Testimonials: your written or video testimonial, name, title, photo, and likeness, only as you approve them in a signed testimonial release.
• Messages: anything you send us by email, form, text message, or third-party messaging apps such as Voxer, WhatsApp, or Slack.
• Call recordings and transcripts: if a call is recorded with the consent of everyone on the call (see Section 9).
• Consent records: which consent boxes you ticked, the version of the wording you saw, and when.

Information collected automatically

• Device and usage data: your IP address, browser type, device type, pages you view, the page that referred you, and the date and time of your visit. This is collected through the tracking tools built into our website platform, HighLevel (also called GoHighLevel), and through cookies (see Section 7).
• Embedded video data: when you view or play a Vimeo video embedded on the Site, Vimeo may collect data about your device and viewing. YouTube videos are linked, not embedded, so YouTube collects data only if you click through to its site.

Information from others

• Payment confirmations from Stripe.
• Event organizers or colleagues who refer you to us.
• Business contact data from Apollo: for outreach to event planners and organizations, we may get business contact details (such as name, job title, company, and work email) from Apollo, a business contact database.

Sensitive information

Some information you may choose to share with us is sensitive:

• In the free Radiant Values Assessment, picking a value such as Spirituality may reveal your personal beliefs.
• In our paid audits and programs, we ask optional questions about your wellbeing, energy, and spiritual life, and we may ask for your birth date and photos.

How we handle sensitive information:

• Only with your consent. We collect it only when you choose to share it, and only with your consent. These answers are always optional.
• Only for your results and your work with us. We use it only to create your results, your audit, and your program work.
• Never sold, never used for advertising.
• Not advice. We never use it to give medical, mental health, or religious advice.

We do not ask for health records, government ID numbers, or financial account numbers. Please do not send these to us.

3. How we use your information

We use your information to:

• Respond to your questions and speaking inquiries.
• Schedule, confirm, remind you about, and hold calls you book.
• Create and deliver your Radiant Values Assessment results (see Section 4).
• Send resources you request.
• Process purchases, deliver programs and services, and provide customer support.
• Keep your private client file and build on your earlier work if you continue with us (see Section 5).
• Send marketing emails, but only if you have opted in, or after you buy from us as described in Section 8 (you can unsubscribe at any time).
• Text you, or message you on Voxer or WhatsApp, about scheduling, rescheduling, and anything that needs to reach Becca Powers® directly, and send marketing texts if you have given separate consent (see Section 8).
• Run program communication in third-party messaging apps such as Voxer, WhatsApp, or Slack, if you join a program.
• Fulfill and ship books you buy from us or that are included with our programs, through Porchlight.
• Reach out to event planners and organizations about speaking, using business contact data.
• Take notes on calls and follow up, including through call recordings when everyone on the call agrees.
• Collect testimonials and, with your written permission, publish them.
• Understand how visitors use the Site so we can improve it.
• Keep the Site secure, prevent fraud, and meet our legal, tax, and accounting obligations.

Legal bases (EU and UK visitors)

Purpose	Legal basis
Creating your Radiant Values Assessment results	Steps you ask us to take, or our legitimate interests; your explicit consent for any value that may reveal your beliefs
Booking calls, delivering purchases, keeping your client file, and customer support	Performance of a contract, or steps you ask us to take before entering one
Optional sensitive answers in audits and programs	Your explicit consent
Marketing emails and text messages	Your consent
Service messages by text or third-party messaging apps such as Voxer, WhatsApp, or Slack	Performance of a contract, or our legitimate interests
Business outreach using contact data from Apollo	Our legitimate interests
Call recording	Your consent
Publishing testimonials	Your consent
Site analytics, security, and improving our services	Our legitimate interests
Tax, accounting, and legal compliance	Legal obligation

4. The Radiant Values Assessment

The Radiant Values Assessment is a free reflection tool for adults 18 and older. It is not a validated psychological test or a diagnosis, and it is not medical, mental health, financial, or religious advice.

What we collect:

• your name and email address;
• the eight values you pick from the list;
• your results, which include your report;
• a record of the consent boxes you ticked.

Sensitive picks.

• Some values on the list, such as Spirituality, may reveal your personal beliefs.
• Every value is optional: you choose which eight to pick, and you can pick any eight.
• We treat these picks as sensitive. We use them only to create your results.
• We never use them for marketing or advertising, and we never sell them.

Your report.

• We create your personal report as a PDF and email it to you.
• We also email you a private link to your online results page, hosted by our assessment provider, ScoreApp. Anyone who has the link can open the page, so please don't forward it if you want your results kept private.
• We do not put your value picks in our email, text, or chat alerts, in web addresses, or in advertising or analytics tools.
• We do not send your assessment answers or results to the business AI tools described in Section 6.

Marketing emails.

• Apart from the emails after a purchase described in Section 8, we send marketing emails only if you tick the separate marketing box, which is never ticked for you.
• You do not need to tick it to get your results.
• You can unsubscribe at any time.

How long we keep it. We keep your assessment answers and results for up to 12 months after we last hear from you. Then we delete them from all of our tools. If you become a client, they move into your private client file (see Section 5).

Your requests. To ask for a copy of your assessment information, or to have it deleted, email [email protected]. We handle these requests within 10 business days.

5. Your client file

When you buy an audit, course, program, or advisory service, we keep a private client file for you. It holds:

• what you share with us, such as your intake answers, assessment results, birth date, and session notes;
• the work we create for you, such as your audit report, roadmap, guides, and finished vision board;
• our internal notes about your work together.

We use your file to deliver what you bought, and to build on your earlier work if you continue into another program with us.

Who can see it. Becca Powers® and named members of her team who need it to serve you. Each team member and contractor with access has agreed in writing to keep client information confidential. We deliver your deliverables by email or through your private client portal. We never share your file with other clients.

Our methods stay ours. Your file may include internal notes, scores, and analysis created with The AND Brand™'s proprietary methods. We share the results with you in your deliverables. The methods, scoring, and tools behind them are confidential business information of The AND Brand™.

AI tools. We use AI tools to help draft parts of your deliverables. Becca Powers® and her team review that work. We use only business AI services whose terms do not allow them to use your information to train their models (see Section 6). We use them only with client files and deliverables.

Audit photos.

• Uploading. If your audit includes photos, we ask you to upload a headshot and two photos of your life or leadership through a secure form on our client platform, HighLevel.
• Use. We use your photos only to create your audit and, if it's part of your purchase, your vision board. We don't use AI image tools or face recognition on them.
• Who sees them. Becca Powers® and named team members working on your audit.
• Deletion. Your uploaded photos are permanently deleted within 7 days after your audit is delivered. Finished deliverables that include your photos stay in your client file.
• Never in marketing. We never use your photos in marketing, on social media, or in testimonials without your separate written permission.

Vision board photos.

• Uploading. If your program includes a vision board, you upload your photos through a Google Form, which requires you to sign in with a Google account. Google processes your sign-in under its own privacy policy.
• Use. We use your photos only to create your vision board.
• Deletion. Your uploaded photos, and the working files made from them, are permanently deleted the same day your board is built, and no later than 72 hours after upload.
• The finished board. We keep your finished board, which may include your photos, in your client file.
• Backups. Like any cloud service, our provider may keep deleted data in its backup systems for a short period before it is fully erased; we never restore or use it.

How long we keep it. See Section 11.

6. How we share your information

We do not sell your personal information. We share it only as described here.

Service providers. We use trusted companies to run our business. They process personal information on our behalf and under our instructions:

• HighLevel (GoHighLevel): website hosting, forms, calendars and booking, contact management (CRM), email and text message delivery, and your private client portal.
• ScoreApp: running the Radiant Values Assessment.
• Make: automation that moves information securely between our tools, for example from the assessment into your report and client file.
• PDFMonkey: creating PDF reports. PDFMonkey processes data in the European Union.
• Google Workspace: email, calendars, scheduling, secure file storage, and the Google Forms and Google Slides used for vision board photo uploads and boards.
• Fathom: recording, transcribing, and summarizing calls when everyone on the call agrees.
• Anthropic (Claude Team) and OpenAI (ChatGPT Business): business AI tools we use only with client information, to help with client files and deliverables. Under their business terms, they do not train their models on our data. We do not send Radiant Values Assessment answers or results to them.
• Stripe: payment processing.
• Senja: collecting, storing, and displaying testimonials.
• Vimeo: hosting and playing videos embedded on the Site.
• Zoom: video meetings.
• Voxer, WhatsApp, and Slack: third-party messaging platforms used for program and client communication. Each applies its own privacy policy.
• Porchlight: shipping books you buy from us or that are included with our programs. Porchlight receives your name, shipping address, phone number (used only for delivery), and, if needed, your email address.
• Apollo: business contact data and outreach to event planners and organizations.

Public testimonials. If you sign a testimonial release, your testimonial and the details you approve will be shown publicly.

Legal and safety reasons. We may share information if the law requires it, to respond to valid legal requests, or to protect the rights, safety, and property of our clients, visitors, or business.

Business changes. If our business is sold, merged, or reorganized, your information may be transferred as part of that transaction, subject to this Privacy Policy.

With your permission. We may share information for any other purpose you agree to.

Mobile information. We do not share mobile phone numbers or text message opt-in consent with third parties or affiliates for their own marketing.

No sale, no targeted advertising. We do not sell your personal information. We do not share it for cross-context behavioral (targeted) advertising. No advertising pixels, including HighLevel's Meta pixel setting, are in use on the Site. If that changes, we will update this policy first.

7. Cookies and tracking

Cookies are small files stored on your device. Similar tools include pixels, scripts, and local storage. We use:

• Essential cookies and scripts from HighLevel that make pages, forms, pop-ups, and calendars work.
• Analytics and attribution tracking from HighLevel that shows us which pages are visited and how visitors find us.
• Embedded video cookies from Vimeo, which may be set when a video loads or plays. Vimeo uses this data under its own privacy policy.

We do not send your Radiant Values Assessment picks or results to analytics or advertising tools.

Your choices. You can block or delete cookies in your browser settings. Blocking some cookies may stop forms, calendars, or videos from working properly.

Global Privacy Control. We treat a Global Privacy Control (GPC) browser signal as a request to opt out of the sale or sharing of your personal information. We do not sell or share it for targeted advertising in any case.

Do Not Track. There is no common standard for "Do Not Track" browser signals, so the Site does not currently respond to them.

8. Emails, text messages, and messaging apps

Emails.

• Marketing. If you opt in by ticking a separate marketing box, we may send you emails about Becca Powers®, The AND Brand™, programs, events, and resources.
• Emails after a purchase. If you live in the U.S. and buy an audit, course, program, or advisory service from us, we may also send you a short series of emails about what you bought, such as how to get the most from your report and an invitation to book a call with Becca Powers® and her team about your next step. We send these even if you did not tick the marketing box. Each one includes an unsubscribe link and our postal mailing address. If you unsubscribe, we stop sending them, along with all other marketing emails.
• Unsubscribing. Every marketing email includes an unsubscribe link and our postal mailing address. You can unsubscribe at any time.
• Transactional emails. We may still send you these, such as booking confirmations, purchase receipts, your assessment results link, and client portal access emails.

Text messages.

• Who we text. We text clients and people who book calls. Texts come from 844.491.6090. Rescheduling, and anything that needs to reach Becca Powers® directly, happens by text, Voxer, WhatsApp, or email.
• Separate consent. We send texts only with your separate consent, given by ticking the text message consent box. That box is never ticked for you and is separate from email consent.
• What you agree to. By ticking it, you agree to receive recurring automated text messages from The AND Brand™ at the number you provided, including booking reminders, rescheduling, service updates, and marketing.
• The details. Consent is not a condition of any purchase or of getting your assessment results. Message frequency varies. Message and data rates may apply.
• Opting out. Reply STOP to opt out at any time, or HELP for help. You can also contact us at [email protected].
• Carriers are not liable for delayed or undelivered messages.

Voxer and WhatsApp. If you choose to connect with us on Voxer or WhatsApp, we use them to message you directly. You can stop at any time by telling us or leaving the conversation.

Program communication. If you join a program, program communication happens in third-party messaging apps such as Voxer, WhatsApp, or Slack. Their own privacy policies apply.

9. Call recordings

Some calls may be recorded and transcribed using Fathom so we can take accurate notes and follow up well.

• We will tell you before a call is recorded and ask for the consent of everyone on the call.
• You may say no, and we will still hold the call without recording it.
• Recordings and transcripts are kept as described in Section 11, and are not published without your separate written permission.

10. Your privacy rights

Your rights, wherever you live in the U.S.

Some U.S. states give residents privacy rights by law. Whether or not a specific law applies to you or to us, you can ask us to:

• Tell you what personal information we have about you and give you a copy.
• Correct inaccurate personal information.
• Delete your personal information.
• Stop using your information for marketing, and opt out of any sale, targeted advertising, or profiling. We do not sell your information or use it for targeted advertising.

If we deny your request, you can appeal by replying to the email that tells you our decision. We will not treat you differently for using your privacy rights.

Categories of information at a glance

Category	Examples	Shared with (service providers)
Identifiers	Name, email, phone, IP address, shipping address	HighLevel, ScoreApp, Make, PDFMonkey, Google Workspace, Stripe, Fathom, Senja, Zoom, Vimeo, Voxer, WhatsApp, Slack, Apollo, Porchlight
Customer records	Name, billing details, shipping address	HighLevel, Stripe, Porchlight
Commercial information	Purchases and bookings	HighLevel, Stripe, Porchlight
Internet or other electronic activity	Pages viewed, referring site, video views	HighLevel, Vimeo
Audio and visual information	Call recordings, video testimonials, photos	Fathom, Senja, Zoom, Google Workspace, Voxer, WhatsApp, Slack
Professional information	Job title, organization, event details	HighLevel, Apollo
Assessment results	Radiant Values Assessment results and reports	HighLevel, ScoreApp, Make, PDFMonkey, Google Workspace
Client analysis and profiles	Audit analysis, profiles, and deliverables created to deliver your program (client files only)	HighLevel, Make, PDFMonkey, Google Workspace, Anthropic, OpenAI
Sensitive information (assessment)	Value picks that may reveal personal beliefs	HighLevel, ScoreApp, Make, PDFMonkey, Google Workspace
Sensitive information (clients)	Optional wellbeing and spiritual answers in audits and programs, if you choose to share them (client files only)	HighLevel, Make, PDFMonkey, Google Workspace, Anthropic, OpenAI

We use sensitive information only to provide the services you request. We do not sell or share personal information for targeted advertising, and we have no actual knowledge of selling or sharing the personal information of anyone under 18.

EU and UK residents

Under the EU General Data Protection Regulation (GDPR) and the UK GDPR, you have the right to:

• Access your personal information.
• Correct it.
• Erase it.
• Restrict or object to how we use it, including for direct marketing.
• Receive it in a portable format.
• Withdraw your consent at any time, without affecting earlier use.
• Complain to your local data protection authority (in the UK, the Information Commissioner's Office).

International transfers. We are based in the United States. Our service providers may process data in the United States and other countries. Some, such as ScoreApp and PDFMonkey, process data in Europe. When we transfer personal information from the EU or UK, we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses (and the UK Addendum) or a provider's certification under the EU-U.S. Data Privacy Framework and its UK Extension.

How to use your rights

1. Send your request. Email [email protected] with the subject line "Privacy Request."
2. We verify it's you. We confirm details we already have, such as your email address.
3. We respond.
4. Radiant Values Assessment requests: within 10 business days.
5. Other requests: within 45 days. Under the GDPR and UK GDPR, within one month.
6. If we deny your request, you can appeal by replying to the email that tells you our decision, with the subject line "Privacy Appeal."

11. How long we keep information

We keep personal information only as long as we need it for the purposes in this policy, or as the law requires. When the time is up, we delete it from all of our tools.

• Radiant Values Assessment answers and results: up to 12 months after we last hear from you, then deleted, unless you become a client. If you do, they become part of your client file.
• Prospect contact and booking records (if you do not buy): 12 months after our last contact with you.
• Client files (your answers, our notes, and your deliverables): while you are an active client, and for 3 years after your last program or service with us ends, so we can support you if you return. After that we delete or de-identify them.
• Photos you upload for your vision board: permanently deleted the same day your vision board is built, and no later than 72 hours after upload. We keep the finished board, which may include your photos, in your client file. Like any cloud service, our provider may keep deleted data in its backup systems for a short period before it is fully erased; we never restore or use it.
• Photos you upload for your audit: permanently deleted within 7 days after your audit is delivered. Finished deliverables that include them stay in your client file. Like any cloud service, our provider may keep deleted data in its backup systems for a short period before it is fully erased; we never restore or use it.
• Call recordings:
• 1:1 call recordings are kept for 12 months after your program ends.
• Group call recordings are kept for 90 days after the program ends.
• Recordings of discovery and alignment calls are kept for 90 days after our last contact if you do not buy.
• Written notes and summaries stay in your client file.
• If you receive a refund: we delete your client file within 60 days, except the purchase, refund, and agreement records we must keep.
• Purchase and payment records: 7 years, to meet tax and accounting rules.
• Consent records: as long as your client file exists, plus 5 years, so we can show what you agreed to.
• Email list: until you unsubscribe. After that, we keep a record of your opt-out so we can honor it.
• Testimonials: while published and until you revoke permission for future use, plus records of your release.
• Privacy requests and our replies: 3 years.

12. Children's privacy

The Site, the Radiant Values Assessment, and our services are for adults 18 and older. They are not directed to anyone under 18, and we do not knowingly collect personal information from anyone under 18. If you believe someone under 18 has given us personal information, contact us at [email protected] and we will delete it.

13. Security and data breaches

We use reasonable administrative, technical, and physical safeguards:

• we limit access to client information to the people who need it;
• we choose service providers that protect data.

No website or online service is 100% secure, so we cannot guarantee absolute security. Please use care when sharing information online.

If a data breach affects your personal information, we will notify you as the law requires, including under Florida's Information Protection Act (Section 501.171, Florida Statutes).

14. Third-party links and embedded content

The Site includes embedded content, such as Vimeo videos, and links to sites such as YouTube. Their privacy policies, not ours, apply to the data they collect.

If a program includes a book, the redemption link may take you to Porchlight's own site. There you enter your shipping details under Porchlight's privacy policy.

We encourage you to read these policies.

15. Governing law

This Privacy Policy is governed by the laws of the State of Florida, except where the law where you live gives you rights that cannot be changed by agreement.

16. Changes to this policy

We may update this Privacy Policy from time to time. We will post the new version on this page and change the "Last updated" date. If we make a material change, we will give notice as the law requires, for example by email or a notice on the Site.

Effective date: October 18, 2026

17. Contact us

Becca Powers® | The AND Brand™

Email: [email protected]

Phone and text: 844.491.6090